Last updated [SET PUBLISH DATE] 2026
This Privacy Policy explains how Kyle McQueen, trading as Spiel Labs ("we", "us", or "our"), handles your information when you use the Lume mobile application ("Lume" or the "App"). Lume is a voice-first health and nutrition logging app. We have written this policy to describe, in plain terms, exactly what the App does with your data.
The personal information involved in Lume falls into a small number of categories:
We do not collect your name, email address, contacts, or location, and the App contains no advertising or crash-reporting SDKs. We do not require you to create an account. Photos are only ever transmitted off your device if you explicitly choose the optional Future Self feature described in section 5 — the on-device body scan itself never transmits your photos anywhere.
When you tap to log by voice, the App records audio through your device microphone and passes it to Apple's Speech framework to produce a text transcript.
You can revoke microphone and speech recognition permissions at any time in your device Settings. Doing so disables voice logging but does not affect manual entry.
If you grant permission, Lume integrates with Apple Health to read certain metrics and to write entries you log. This integration is optional; the App functions without it.
Used to display your daily activity and, where you choose, to pre-fill your profile:
When you log entries in the App, Lume writes the corresponding samples back to Apple Health so your data stays consistent across apps:
Editing or deleting an entry in Lume updates or removes the matching sample in Apple Health.
When you log by voice or text, the App includes your current body weight with the request it sends to our AI parsing service (see section 6), so that if the entry is a workout, the service can estimate the calories you burned. Because the parser works out what kind of entry you logged from your words, your weight is included with parsing requests generally, even though it is only ever used for workout calorie estimation. If you previously set your weight using the "Import from Health" option, that figure originated from Apple Health; if you entered it manually, it did not. In either case, the value sent is a single number (your weight in kilograms); no other Apple Health data is included. No height, body fat, sex, date of birth, step, or energy data is ever sent as part of a parsing request.
Lume offers an optional body scan feature that estimates your body fat percentage from two photos (front and side). This feature is available only to users who confirm they are 18 or older.
The body scan is optional at every step. You can enter your body measurements manually or skip this step entirely without affecting any other part of the App.
After completing a body scan, subscribers can optionally choose to see an AI-generated visualisation of what they might look like after a period of consistent training and nutrition ("Future Self"). This feature is available only to users who confirm they are 18 or older, and only after you've started a Lume+ trial or subscription.
You can decline Future Self at the point it's offered, or close the feature at any time, without affecting your subscription or any other part of the App.
Lume's core feature turns a free-text description into a structured entry using an artificial intelligence model. To do this, the App sends the relevant text to a parsing service we operate, which forwards it to our AI provider, Anthropic, for processing. Requests are routed through a proxy we run on Cloudflare's global edge network, which lets us keep our provider credentials secure and apply rate limits.
What is sent in a parsing request:
No name, email, account identifier, location, photo, or other profile or Health data is included in these requests. Your input and the AI output are processed by Anthropic to provide this feature. You can review Anthropic's practices in their privacy policy. You must not use the AI features in any way that violates the terms or policies of our AI provider.
When you search for a packaged or branded food, Lume may look up nutrition data from Open Food Facts, an open food-product database, via a proxy we operate. Only your search text and the on-device device identifier are sent for this purpose — no name, email, or other personal information is included. You can review Open Food Facts' practices at openfoodfacts.org.
We use TelemetryDeck, a privacy-focused analytics provider, to understand how people use the App so we can improve it — for example, which onboarding steps people complete, or whether a particular screen was shown.
We have no advertising or crash-reporting SDKs in the App, and we do not use TelemetryDeck or any other tool to build advertising profiles or to sell your data.
We process this information because it is necessary to provide the service you have requested, to pursue our legitimate interest in operating and securing the App, and, where required, with your consent (for example, microphone, camera, Apple Health, and Future Self permissions, which you grant explicitly and can withdraw at any time).
We do not sell your personal information and we do not share it for advertising. We rely on a small number of service providers strictly to operate the App:
| Provider | Purpose | What it receives |
|---|---|---|
| Anthropic | AI parsing of your entries | The entry text, saved meal names, and your body weight (used only for workout calorie estimation) |
| Google (Vertex AI) | Future Self image generation (optional, subscribers only) | One body-scan photo — only if you opt in and have an active trial or subscription |
| Open Food Facts | Branded/packaged food lookups | Your search text and device identifier |
| TelemetryDeck | Privacy-focused product analytics | An anonymised, salted device identifier and feature-usage events — no personal information |
| Cloudflare | Edge proxy and rate limiting for requests to the providers above | Request traffic, including the data described above and the device identifier |
| Apple | Speech transcription; subscription billing; Apple Health | Voice audio for transcription; payment details (which we never see); Health data on your device |
We may also disclose information if required by law, or in connection with a sale or transfer of our business, in which case we will continue to protect it under this policy.
Lume offers an optional auto-renewable subscription, Lume+, which may include a free trial period. All purchases, billing, and renewals are handled by Apple through the App Store. We do not collect or store your payment instrument; we receive only your subscription entitlement status so the App can unlock paid features. Subscription terms, pricing, trial eligibility, and cancellation are managed in your Apple account settings and are governed by Apple's Standard End User License Agreement.
To delete the data Lume holds on your device, delete entries within the App or uninstall it. To remove samples written to Apple Health, use the Apple Health app.
We are based in Australia. Our service providers, including Anthropic, Google, Open Food Facts, TelemetryDeck, Cloudflare, and Apple, may process data on infrastructure located in the United States and other countries. Where data is transferred internationally, we rely on the safeguards offered by these providers, including standard contractual clauses where applicable, to protect your information consistent with this policy.
We use reasonable technical and organisational measures to protect your information, including transport encryption for network requests, signed and rate-limited API requests, and storing the device identifier in the device keychain. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we work to protect your information and limit what is collected in the first place.
Lume is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information to us, please contact us and we will delete it.
Body scan and Future Self (sections 4–5) require you to confirm you are 18 or older. These features are hidden from users who have not made this confirmation and are not available to anyone under 18.
Depending on where you live, you may have rights to access, correct, delete, or obtain a copy of your personal information, to object to or restrict certain processing, and to withdraw consent. Because most of your information is stored only on your device, you can exercise many of these rights directly: by editing or deleting entries, by managing permissions in your device Settings, and by uninstalling the App. For anything else, or to make a formal request, contact us using the details in section 19. We will respond in accordance with applicable law and will not discriminate against you for exercising your rights.
We handle personal information in accordance with the Australian Privacy Act 1988 and the Australian Privacy Principles. You may request access to or correction of your personal information by contacting us. If you believe we have breached the Australian Privacy Principles, you may lodge a complaint with the Office of the Australian Information Commissioner.
We may update this policy from time to time. When we do, we will revise the "Last updated" date above. If we make material changes, we will provide a more prominent notice. We encourage you to review this policy periodically.
If you have questions about this policy or your information, contact:
Kyle McQueen, trading as Spiel Labs
Email: privacy@lume.fitness